A One-Click Callback (OCC) link requests a Speed To Lead callback using the phone number in the URL after the linked page loads the widget. Call handling follows the widget’s availability settings.

Use a page where the intended widget is installed and allowed to load.

https://www.example.com/?widget_key=%WIDGET_KEY%&lc_occ_phone=%LEAD_PHONE%&lc_occ_hash=%OCC_MARKER%&lc_occ_message=%OCC_MESSAGE%

Replace https://www.example.com/ with your HTTPS page URL and fill in the widget key, lead number in international format including country code, a nonempty OCC marker and optional message text. URL-encode parameter values. If the page URL already has a query string, append these parameters with &.

Use your CRM’s merge fields to insert each lead’s phone number.

widget_key — The key of the widget installed on the linked page. This URL parameter does not replace the widget installation code.

lc_occ_phone — The lead’s phone number in international format, including country code.

lc_occ_hash — Required nonempty OCC marker.

lc_occ_may_repeat — Set to 1 to allow repeat callback requests when the link is opened again. Do not include this parameter in the URL if you do not want to enable this option.

lc_occ_message — Text to include in the agent’s voice message. In the widget settings, open Call and add %lc_occ_message% to Additional voice message to the agent, then save the widget. Use %lc_occ_message% on its own to play only the message from the OCC link, or combine it with your own text, for example New lead. %lc_occ_message%.

Test with your own phone number before adding the link to a campaign.

If you have any questions, email [email protected].